Personalize your experience easier than ever
Your visitors all have different needs, preferences, biases and personalities. SiteGainer gives you the possibility to tailor each visitors or segments experience according to their needs.
Website personalization is the process of creating a unique experience for a visitor based on all accessible information you can gather about them.
This helps you create an experience that is tailored to the specific needs, wants and expectations of the visitor.
In the analog world, "personalization" is the oldest trick in the book. A shop clerk in a clothing store does not treat every customer the same. They ask questions and act on every impression they perceive to make the store visitor feel at home.
This has been harder on the web this far, but 2017 is the year of personalization for a reason. It's now expected from the visitors perspective and it's fully possible to do with minimal resources.
To create a personalization you need to follow these steps:
Define an audience segment. For example; visitors that have been to URLs containing the word "dress" more than 3 times in the last 3 days. They should have also visited the checkout but didn't go all the way.
Create the unique experience. Now create the unique experience for this visitor. Maybe give a discount if the visitor buys 2 dresses, or inform the visitor about which products goes great with dresses!
Run the personalization. Run the experience directly, or A/B test it first to make sure it's viable!
- Website visitors expect personalized experiences 2017
- Visitors are more likely to come back to a website that knows their needs
- Personalized content generates more revenue and a higher conversion rate
- Change your website in ways that is not possible or easy in your cms
What can you personalize?
- USP lists
- Call to actions
- Contact details
- Shipping details
- Picture sizes
- Hover effects
- Sticky / non sticky
- Steps in checkout
- Header content
- Above the fold content
- Fly to cart
- Payment methods
- Responsive design
- Mobile layout
- Text size
- And lots more!